Make a difference
Most consultancies espouse ‘strategy actioned’ and ‘real results’ but few understand that unless people's thinking and behaviour is changed, the benefits of their engagement will be lost as soon as the consultants leave the building.
We draw on the unparalleled skills and experiences of our people to design solutions that inspire people to make new choices that will deliver lasting and replicable results. Whether that be developing new brands or changing the trajectory of an existing one, our programs make brands (and business) think of new ways to win in today’s new market. The SMALLmighty helps brands prepare for the 21st Century customer and consumer. Our focus areas are:
SMALL ways of working
Challenging traditional 20th Century processes to develop new entrpreneurial capabilities and ways of working that deliver cost efficiencies, real time opinion and pace.
- Social media mapping - New or Small Brand Venturing - Advocacy Academies
Evolving brands beyond their current performance by challenging the proposition, creating and telling the authentic brand story and, helping teams create & deliver cost effective 'plays' for the brands first-line advocates.
- Brand Story Telling - Brand deconstruction & reconstruction - Ambition setting
Traditional mass marketing training has conditioned organisations to BUY audiences. Those days are over. The SMALLmighty are looking for authentic and personal experiences. Identifying and putting the brand’s story at the heart of every decision helps teams think creatively and ensures they deliver authentic experiences minus the ‘big bang’ waste.
- Category Visions and Road maps - Customer selling stories
Finding New Routes to market
Identifying end to end (Sales - Customer - Consumer) market responsive brand and channel plans to build equity, volume and value.
- Planning - Confronting barriers - Delivering authentic experiences